Marketing

When looking at ethical practices in an integrated marketing, there are three most important practices.

The first one is for a business to maintain a high level of professional competence and integrity in order to exercise the most professional judgement. By doing so in an integrated marketing campaign, this will best benefit individuals who are expecting the business to perform at a high level and reach their potential audience through various marketing strategies.

The second practice is for the business to promote meaningful and inclusive participation of individuals who are deeply apart of the company. If the business is solely aimed at promoting their product selectively and exclusively, they may be at a higher risk for receiving negative feedback and constructive criticism. By being inclusive with their promotion, they are giving their current and potential customers the opportunity to be a part of something so much greater than just an advertisement. They are allowing them to be a part of growing and expanding the company.

The third practice is for the business to maintain the professional standards, policies, laws, and regulations which are put into place to help the business be the most successful. By obeying and following each of these, the business will continue to maintain a higher standard of professionalism, and customers will be more drawn to the business as a result of their upheld mannerism.

While all of these ethical practices are the best for a business to follow during an integrated marketing campaign, there can be potential concerns than can occur if best ethical practices are not followed.

For the first practice of maintaining a high level of professional competence and integrity in order to exercise the most professional judgement, the business’s reputation can be severely damaged if this is not followed. Most customers look to purchase a product from businesses who maintain a high professionalism in their attitudes, language, social media profiles, and mannerism. If any of these qualities are not followed, the business’s reputation will no longer proceed them as a reputable, honest, or helpful business to purchase from.

When it comes to a business promoting meaningful and inclusive participation of individuals who are deeply apart of the company, this is crucial for the business to maintain a highly dedicated customer base. Without allowing their customers to be a part of all that they do within the business, they are be exclusive rather than inclusive. Often, many individuals want to be a part of a business family which treats them with professionalism and consideration, allowing them to have a voice in some of the decisions and actions made to move the business forward. Without this, the business will receive harsh and negative feedback, along with constructive criticism which could majorly lower their appearance to the public.

When it comes to the business maintaining the professional standards, policies, laws, and regulations which are put into place to help the business be the most successful, these are critical. Each of these standards, policies, laws, and regulations are put into place so that the business might maintain integrity, professionalism, honesty, and dedication to their business products and what they as a business stand for. By choosing not to follow these, the business would be acting irresponsible and inattentive to their duties.

Following through with ethical practices are crucial for a business if they choose to maintain high profiles on the market, especially when it comes to working on integrated marketing campaigns.