On a daily basis, there are three main sites and applications I visit: Facebook, Instagram, Snapchat. I mainly use Facebook to keep in touch with friends regarding their life updates, and I use the associated Facebook Messenger to check in from time to time with events that are happening or planning to meet up. Facebook provides me with an easy way to keep in the loop with what is going on in the community around me and also helps me stay in touch with friends who I do not see often or may have moved away. Instagram provides me with similar experiences, but also allows me to follow and keep up to date on anything I wish to search, such as new food releases, movie releases, bakeries and cafes. Snapchat is used to view my friend’s stories they post about life updates, and also to send and share instant pictures with friends as another form of texting.
When using certain types of digital media, I often have mixed reactions to what I see. For example, using social and digital media platforms for purposeful reasons such as posting life updates and connecting with friends are harmless and encouraged. However, when people get into political debates or arguments over various topics, I feel more negative reactions to why people are allowed to exhibit such behavior over the web. For the most part, I feel more positive reactions than negative when I am focused on observing and using digital media for the right reasons.
I would like to say that I find that my needs are quite satisfied when using any form of digital media, as long as I am able to accomplish what I wanted to do – post a life update, message friends, or find information regarding a certain business or restaurant. I do not feel that my needs are satisfied when using one particular form of digital media over the other, because depending on my mood and the media form itself, my needs can change.
As far as if I receive emails from companies, I do receive quite a few. I have tried to limit which companies I receive emails from, as I do not like having unnecessary emails sent to me that either do not apply to me or contain information I will not use. Within the emails that I do receive, the type of email that catches my attention the most are ones that contain store coupons. I like to shop and use discounts, as I never enjoy purchasing products at full price. I like being able to purchase more for the price of one, so I have signed up for many reward programs that I receive coupons from. Being able to look out for coupons in my email to use on groceries, clothing, cleaning supplies, and other products feel satisfying when I end up taking a trip to the store.
For the most part, I notice that the use of digital media in marketing today has increased drastically over the past several years and appear to keep increasing as business rely more and more on digital marketing. While there are advertisements that appear in magazines and newspapers, the majority of advertisements appear digitally. Sometimes, they appear right in front of us and we do not even see them because we are so prone to advertisements being on almost every website these days. Digital marketing is growing as technology advances and it is exciting to see how successful and widespread it has been up to this point.
MKT 229 - Skyler Schuelke 